0413 043 553 ray@bullart.com.au

CHALLENGE

As part of its strategy to expand into new global markets, Melbourne based Revelation Software Concepts approached me to spearhead the development of a new brand and interface design for its app called QIN. The client agreed that a human centred design process would produce the best possible outcome for this design challenge and that the approach should be built on a good understanding of people and their needs.

APPROACH

In order to deliver the best solution, my approach started by better understanding the goals and objectives. This involved undertaking behavior-led design research including the development of customer personas and unearthing issues with the user interface and brand.

Engaging in collaborative creative workshops and applying tools such as empathy mapping and journey mapping were essential in helping capture specific insights such as needs, values and touch points.

With the insights clearly identified I then began the ideation process. I designed a low-fidelity wireframe and a mood board which included a collage of emotive images, text, and objects communicating the feelings experienced by users.This also helpedĀ set the tone and the visual direction enabling me to design the brand mark and iterate with the executive team. To help to demonstrate the relationship between the brand and the proposed visual solution I created a style tile containing sample user interface elements such as the colour scheme, fonts, buttons and graphs.

As part of the prototyping phase, I applied the new visual design to mid-fidelity wireframes that I developed based on user feedback. A set of intelligent style guide standards were then designed to help establish and roll out the brand across all marketing communication activities.