0413 043 553 ray@bullart.com.au

Client: Liberty Community Connect

Deliverables:

  • Brand Strategy Workshop
  • Qualitative and Quantative Research
  • Brand name, Tag line Development
  • Positioning Strategy
  • Visual Identity Design including, Style Guide, Website, Stationary, Vehicles and Signage

Liberty Community Connect (formally Nerang Community Respite Care) is an award winning, not for profit, community based organisation on the Gold Coast.

Liberty approached Bull Art to help them create a new brand identity as as part of it’s ten year strategic plan. Through a highly collaborative and creative process Bull Art distilled the brand’s essence and it’s value proposition. The outcome was the creation of the ‘Liberty Well-being Experience’.

A new positioning was developed enabling the creation of a new brand name, tag and logo. The Liberty symbol ‘a six sided star’ represents the six elements of the ‘Liberty Well-being Experience’. The Liberty brand identity was then rolled out across all channels and successfully launched into the community.

OLD DESIGN

NEW DESIGN

Bull Art was engaged to take our organisation on a journey. The process was collaborative, creative and fun. The end results were simply breath taking. Ray is highly regarded in his field and it is clear to us as an Executive team why he is in high demand. We are so proud of our new visual identity and very excited about the future for Liberty.

Thank you Ray

Alan Reeve

General Manager, Liberty Community Connect