Client: Arrow Leadership
- Brand strategy workshop
- Qualitative and quantitative research
- Develop positioning and tag line
- Visual identity design including logo and style guide
Arrow Leadership approached Bull Art to create a single, unified and consistent brand for Arrow to maximise its push into new markets as well as consolidate its current market position.
After rigorous market research, consultation and deliberation, the new Arrow brand was carefully developed. The re-branding initiative was not about abandoning the organisations 20 year history; it was about celebrating and building on it.
Ray’s leadership and expertise during our extensive re-brand project was exceptional. His facilitation of various stakeholder groups and research work helped distill our brand essence. Ray has been successful in helping empower our organisation with a strong new identity, compelling message and communication strategy.Liam Glover