Client: Arrow Leadership
- Brand strategy workshop
- Qualitative and quantitative research
- Develop positioning and tag line
- Visual identity design including logo and style guide
Arrow Leadership approached Bull Art to create a single, unified and consistent brand for Arrow to maximise its push into new markets as well as consolidate its current market position.
After rigorous market research, consultation and deliberation, the new Arrow brand was carefully developed. The re-branding initiative was not about abandoning the organisations 20 year history; it was about celebrating and building on it.
Ray’s experience and expertise in our Brand Discovery project was exceptional. His facilitation of group and one on one exercises to help identify the essence of who we are as an organisation was not only fruitful but enjoyable. Ray’s complementary graphic design ability enhances communication with our existing and future stakeholders.Liam Glover