Client: International Network of Churches
- Brand strategy workshop
- Qualitative and quantitative research
- Develop name, positioning and tag line
- Visual identity design including logo and style guide
With over 400,000 members worldwide International Network of Churches is one of the world’s fastest growing faith based movements.
Bull Art was approached to help the 40 year old organisation re-brand. 18 months of workshops, research and creative sessions were undertaken to produce a new name, logo and visual identity. A suit of branded assets were developed and launched publicly at the Gold Coast Entertainment Centre.
Ray was our lead strategist on a complex business project that included stakeholders world-wide. Ray was able to lead our leadership teams to a place of alignment of language, strategy and values that the current leadership teams still adhere to four years post project launch. Ray exercises superior emotional intelligence and led our leadership teams through a collaborative design thinking process to synthesis learnings, develop strategy and enable execution.Suellen Holmes