Bull Art Media Group - Creative Insights

	Brands. What Car Are You? Posted: 24.5.2007 We often challenge companies to describe their brand personality? It is not uncommon for a lot of leaders within those organizations have trouble articulating it (at least consistently). However when asked what type of car they are, we usually get answers straight away. The answers do tell a lot about how you see yourself. What is more interesting is to learn how others who know you perceive you. Often it's very different. This fun interactive exercise reveals interesting brand insights all while having a little fun along the way. Give it a try
	Branding - It's More Than A Logo Posted: 1.4.2007 If a brand does not connect and influence choice, it's just an identity. This simple yet insightful clip highlights the need for a deeper understanding into consumer behavior when branding. Read more
	A tool to measure and monitor the bond between your brand and its customers. Posted: 19.3.2007 Do your customers really have an emotional tie with your company or brand? Are your customers truly loyal and connected to your company or brand? Brands evoke tribal like loyalty and the bottom line is we all want to belong. So how is it that great tribal brands like Harley Davidson, Apple, Google and Tiffany can evoke such passionate tribal like feelings? How can we get our customers to feel that way about our company/brand? Read more
	A brief on the creative brief Posted: 18.3.2007 A well written creative brief distills all of your marketing information, sales reports, calculations, hopes, fears, dreams and intuitions into the one key message to be communicated... Read more
	Brand glossary Posted: 3.3.2007 Brand A brand is a name, term, sign, symbol, association, trademark or design which is intended to identify the products or services of one provider or group of providers, and to differentiate them from those of competitors. A brand has functional and emotional elements which create a relationship between customers and the product or service. Brand Attributes Brand attributes are the functional and emotional associations which are assigned to a brand by its customers and prospects. Brand attributes can be either negative or positive, and can have different degrees of relevance and importance to different customer segments, markets and cultures. Brand attributes are the basic elements for establishing a brand identity. Read more terms
	Our Favorite Brand Quotes Posted: 29.1.2007 "The idea that business is just a numbers affair has always struck me as preposterous. For one thing, I've never been particularly good at numbers, but I think I've done a reasonable job with feelings. And I'm convinced that it is feelings - and feelings alone - that account for the success of the Virgin brand in all of its myriad forms." - Sir Richard Branson "A brand should strive to own a word in the mind of the consumer." - Al Reis and Laura Reis "Symbols engage intelligence, imagination, emotion, in a way that no other learning does." - Georgetown Univercity Identity Standards Manual Read more
	Check List for implementing a brand identity Posted: 22.9.2006 The brand identity design concept has been approved, a sense of urgency generates an onslaught of questions: "When will we see the website?" quickly followed by "How soon can we get our business cards?" Now that the major decisions have been made around design identity, most companies want to see tangible results. How do you keep the momentum going while ensuring that critical details are finalised? Read more