We often challenge companies to describe their brand personality? It is not uncommon for a lot of leaders within those organizations have trouble articulating it (at least consistently). However when asked what type of car they are, we usually get answers straight away. The answers do tell a lot about how you see yourself. What is more interesting is to learn how others who know you perceive you. Often it's very different. This fun interactive exercise reveals interesting brand insights all while having a little fun along the way.

Finding out that you may not be seen the way you thought you were seen is called 'Brand Gap'. Ensuring that how we want to be seen is in fact how we are seen should be the object of every branding program. Whether you answer as a personal brand or as an organization this fun interactive exercise is quite insightful. Get others to do it on your behalf and find out how they see you?

Discover what car you are today!