The brand identity program encompasses a unique visual language that will express itself across all applications.

Regardless of the medium, the applications need to work in harmony.

The challenge is to implement the right balance between flexibility of expression and consistency in communications.

When implementing the identity, consider these imperatives:

• Seize every opportunity to manage perception.
• Create a unified visual language.
• Start thinking about launch strategy.
• Create balance between consistency and flexibility.
• Produce real applications before finalizing standards.
• Work on the highest-visibility applications first.
• Know when to identify outside experts for collaboration.
• Never show any application without showing alignment with brand strategy.
• Be obsessive about quality.
• Gather notes during this phase for standards and guidelines.

Bull Art has developed an Identity Checklist that can be used to help you identify and prioritize your brand communications.

View Checklist