The Fosters Group needed a viral campaign for new brand!
An interactive quiz was developed. The three month campaign was pre-timed to release a new topic each week and to send out notifications to a secure database of customers that had signed up for the ride.
Topics were aligned with the date of release. For example, a cricket quiz was released at the beginning of the national cricket season. The campaign was a terrific success. Traffic hits and referral numbers were recorded as statistics and presented to the client to track the results.
Go on, take the challenge ... Select a topic from the list below:
