"We don't have a good language to talk about this kind of thing. In most people's vocabularies, design means veneer... But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation." - Steve Jobs

"The idea that business is just a numbers affair has always struck me as preposterous. For one thing, I've never been particularly good at numbers, but I think I've done a reasonable job with feelings. And I'm convinced that it is feelings - and feelings alone - that account for the success of the Virgin brand in all of its myriad forms." - Sir Richard Branson

"A brand should strive to own a word in the mind of the consumer." - Al Reis and Laura Reis

"We don't have a good language to talk about this kind of thing. In most people's vocabularies, design means veneer... But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation." - Steve Jobs

"Symbols engage intelligence, imagination, emotion, in a way that no other learning does." - Georgetown Univercity Identity Standards Manual

"A strong brand is like a friend" - Unknown

"A credible, compelling and connected brand influences choice, if not its just a brand identity" Ray Bull - Bull Art Media Group, Melbourne Australia

"Most processes leave out the stuff that no one wants to talk about: magic, intuition and leaps of faith." - Michael Bierut, partner, Penagram

"Consumers build an image [of a brand] as birds build nests. From the scraps and straws they chance upon." - Jeremy Bullmore

"The best way to predict the future is to create it." - Alan Kay, computer scientist

Products are created in the factory. Brands are created in the mind." - Walter Landor, founder, Landor Associates

"Ordinary people can spread good and bad information about brands faster than marketers." - Ray Johnson

"I have a BMW. But only because BMW stands for Bob Marley and The Wailers, and not because I need an expensive car." - Bob Marley

"A business based on brand is, very simply, a business primed for success." - David F. D'Alessandro

"It is not slickness, polish, uniqueness, or cleverness that makes a brand a brand. It is truth." - Harry Beckwith

"Your premium brand had better be delivering something special, or it's not going to get the business. - Warren Buffett

"A brand that captures your mind gains behavior. A brand that captures your heart gains commitment." - Scott Talgo

"It is a pretty recognizable brand name. Originally it was "Jerry's Guide to the World Wide Web" but we settled on "Yahoo"." - Jerry Yang

"Customers must recognize that you stand for something." - Howard Schultz

"Our success is a direct result of knowing how to market a brand and having the right people representing the brand." - Greg Norman

"A brand is a set of differentiating promises that link a product to its customers."- Stuart Agres

"Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand." - David Ogilvy