A tool to measure and monitor the bond between your brand and its customers.
Do your customers really have an emotional tie with your company or brand?
Are your customers truly loyal and connected to your company or brand?
Brands evoke tribal like loyalty and the bottom line is we all want to belong.
So how is it that great tribal brands like Harley Davidson, Apple, Google and Tiffany can evoke such passionate tribal like feelings? How can we get our customers to feel that way about our company/brand? Do you remember the theme song from the sitcom Cheers? Be glad there's one place in the world
Where everybody knows your name,
And they're always glad you came;
You want to go where people know,
People are all the same;
You want to go where everybody knows your name.
Where everybody knows your name,
And they're always glad you came;
Where everybody knows your name,
And they're always glad you came; That pub (brand) had powerful emotional ties with its customers. At Bull Art we have developed a brand rating scale tool. It provides a means to measure and monitor the emotional bond and strength of the relationship that exists between a company or a brand and its customers. It's good news if your customers do have an emotional tie, because that is more powerful than plain satisfaction. Just ask Sir Richard Branson who said ""The idea that business is just a numbers affair has always struck me as preposterous. For one thing, I've never been particularly good at numbers, but I think I've done a reasonable job with feelings. And I'm convinced that it is feelings - and feelings alone - that account for the success of the Virgin brand in all of its myriad forms." - Richard Branson Our survey tool has been developed and used to test the emotional ties of customers with national brands such as: Vodaphone, Albert Hein supermarkets, Heineken beer, Grolsch beer, the Postbank, ING bank, Becel margarine, and two national newspapers. If you are interested in sending out the 4 minute survey to your customers or would like Bull Art to independently handle the surveying and reporting for you please contact us PH: 9548 1444 or by Email
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