DESIGN & BRANDING PRACTICE
Collaborating with ambitious clients to design innovative solutions that create experiences customers love.
Iconic global brands such as Porsche, Lucas Arts, Hewlett Packard, Commonwealth Games, BP, Qantas, Pioneer as well as Not for Profit organisations such as City of Gold Coast, 107.3 JuiceFM, Arrow Leadership and International Justice Mission have utilised my human-centred design and branding capabilities to create experiences customers love.
Whether refreshing a brand or transforming a customer experience, executing human-centred design means:
Passionately engaged stakeholders.
Beautifully considered communication.
Meaningful brand connection.
NEW BRAND AND USER INTERFACE DESIGN FOR QIN
As part of its strategy to expand into new global markets, Melbourne based Revelation Software Concepts approached me to spearhead the development of a new brand and interface design for its app called QIN.
“Ray Bull has the ability to develop creative solutions that really help organisations get excited about their goals, strategic plans and brand. He has the ability to help you break down a problem into manageable sized pieces and feel determined, not overwhelmed. Ray is a powerful communicator, thought provoking, inspiring and always willing to challenge you into action.”Dr Ruth Knight
“Ray was our lead strategist on a complex business project that included stakeholders world-wide. Ray was able to lead our leadership teams to a place of alignment of language, strategy and values that the current leadership teams still adhere to four years post project launch. Ray exercises superior emotional intelligence and led our leadership teams through a collaborative design thinking process to synthesis learnings, develop strategy and enable execution.“Suellen Holmes
“I’ve worked with Ray on a number of innovative projects. Ray has an innate capacity to communicate complex concepts to a broad audience. His knowledge of the emotional power of branding is exemplary, and his business design experience gives him a strategic and creative edge when it comes to communicating that emotion.”Dr Paul Harrison, PhD
“Ray’s leadership and expertise during our extensive rebrand project was exceptional. His facilitation of various stakeholder groups and research work helped distill our brand essence. Ray has been successful in helping empower our organisation with a strong new identity, compelling message and communication strategy.”Liam Glover
“Ray is an innovative problem solver with a strategic, in-depth approach to design solutions. He is completely client-centric and delivers exceptionally professional results on time and on budget. He listens to what his customers want, which is a rare quality in a creative genius. A true professional and design expert that I highly recommend.”Rebecca Byfield
Ray Bull has contributed and has been an influential voice and strength to our leadership organisation and community. His insight and expertise has supported the consulting and outcomes of our projects and events. As a leadership organisation that predominantly serves the not for profit sector we have a human -centered approach to leadership, Ray’s credibility and natural instinct has been transformational for our long term clients and also within our team.Andrew Stone
“Ray is highly creative and collaborative. He always has the client’s best interests at heart and is not satisfied with second best. I have worked with Ray over the last 10 years on a number of projects including re-branding, print campaigns, online, video production and other marketing materials. I am always delighted with the results and Ray makes the process enjoyable and rewarding.”Danielle Macinnis
“Ray is one of our most trusted and valued consultants who consistently delivers exceptional results for our clients. For example we recently commissioned Ray to take the lead on developing a marketing and sales strategy for one of our new international clients. This involved Ray researching and analysing the competitive landscape, interviewing, surveying and work-shopping with various stakeholders groups and developing a new vision and strategic blueprint for success.
Based on Ray’s final report and implementing his recommendations, our client landed a $8,000,000 deal in the first 3 months of launch. If you and your organisation are looking to gain a strategic advantage by creating remarkable customer experiences and valuable brand equity you won’t find a better return on investment than Ray.Andre Le Roes
“Ray is an incredibly gifted individual and we were fortunate to find him when we did. His ability to help us unearth and understand our own brand was phenomenal. Ray has helped us to express our brand in a way that powerfully and immediately connects with our target, but perhaps more importantly he has connected us more deeply to our identity which has been the catalyst for incredible growth and increased effectiveness for our organisation. If you are looking to grow and connect with potential clients we would strongly recommend engaging Ray as there are few better investments for your business.”Hayden Whitworth